Sales enablement is often a nebulous concept, defined differently by different organisations. In simple words, the process of sales enablement not only includes methods that empower the sales team, but also practices that impact each step of the sales cycle.
As an all-inclusive and end-to-end approach, it defines best practices for strategizing, implementing, recruiting, enabling and analysing these aspects to drive optimal returns for enterprises and enable success in sales. The elements of sales enablement aim to restructure and improve the sales cycle processes, the capabilities of the sales force, as well as the quality of sales tools and resources.
This free copy of the whitepaper focuses on: