5 Data-Backed ABM Strategies to
Accelerate Cloud Sales in 2025

The Future of Cloud Sales: How ABM is Changing the Game

The global cloud market is exploding-expected to grow from USD 626.4 bn in 2023, to USD 1,266.4 bn by 2028 at a CAGR of 15.1, projected by marketsandmarkets, and companies are actively investing in modernization, security, and AI-driven solutions. For sales leaders, this represents an unprecedented opportunity to capture bigger deals, accelerate pipeline, and build lasting customer relationships.
But here's the catch: buyers are evolving. With 5+ stakeholders involved in every cloud purchase on average (Gartner Digital Markets) and 68% of deals influenced by digital engagement before sales even gets involved (McKinsey), traditional sales tactics alone aren't enough.
That's where Account-Based Marketing (ABM) comes in-a strategic approach that aligns sales and marketing to target high-value accounts with precision, personalize at scale, and close deals faster.
Below, we break down 5 ABM strategies backed by industry data, along with real-world examples from leading cloud providers.