Snapshot
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1
Webinars and other forms of virtual events have been around for quite some time and have grown in popularity only recently. The global reach, ease of execution, and cost-effectiveness of virtual events make them popular among B2B organizations with niche audience bases. Almost 78% of B2B marketing leaders believe that online events are a highly eff
Webinars and other forms of virtual events have been around for quite some time and have grown in popularity only recently. The global reach, ease of execution, and cost-effectiveness of virtual events make them popular among B2B organizations with niche audience bases. Almost 78% of B2B marketing leaders believe that online events are a highly effective customer outreach medium to deliver engaging experiences and nurture high-potential prospects into warm leads.
Albeit businesses continue to substitute physical events with webinars, there is a gap between strategy and execution.
Organizations
without expansive resources and expertise fail to execute standout webinar services-
from pre-event planning to attendee turnout and post-event engagement. If
you're planning to host a B2B virtual event, it's essential to understand the
fundamentals of executing a standout event that will help you achieve your
goals.
Here are some key considerations to keep in mind:
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1
Identifying your invitees
It is critical to identify and segment your potential invitees based on their previous engagements with your brand. The entire promotion and follow-up strategy for the webinar revolves around different segments of your audience, ranging from a unique attendee to a subscriber to past attendees and active SQLs. You can personalize your communication based on this data and engage proactively to get them to attend your virtual events.
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2
Define your goals and objectives
Before you start planning your virtual event, it's crucial to define your goals and objectives. What do you hope to achieve from the event? Are you looking to generate leads, increase brand awareness, educate your audience, or launch a new product? Once you have a clear idea of your goals, you can create an event strategy that aligns with your objectives.
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3
Choose the right platform
Choosing the right platform for your virtual event is essential. You'll want to select a platform that can support your event's size, format, and features. Consider platforms that offer interactive features like chat rooms, live polls, and Q&A sessions to keep your audience engaged.
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4
Create engaging content
Your virtual event's success depends on the quality of your content. Plan your content well in advance, and make sure it's relevant, informative, and engaging. Consider including speakers who are experts in their field and can share valuable insights with your audience. Remember that webinar services are not a direct substitute for physical events and lack the interactive nature of the latter. Content is, therefore, the most powerful attraction in virtual events and keeps your attendees hooked for longer.
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5
Promote your event
Promoting your virtual event is essential to ensure maximum attendance. Use multiple channels to promote your event, including email marketing, social media, and online advertising. Additionally, connecting with your target audience using B2B telesales services can not only help boost your attendee turnout but also qualify their intent for post-event follow-ups. Create a landing page for your event communicating all the value propositions along with a registration form for attendees to sign up.
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6
Test your technology
Testing your technology is essential to avoid any technical glitches during your virtual event. Conduct a tech rehearsal with your team to ensure that all equipment is working correctly and that your team is familiar with the platform.
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7
Follow up with attendees
After your virtual event, don't forget to follow up with attendees. Send a thank-you email, include a survey to gather feedback, and provide resources related to the event's content. You can also refurbish the webinar content and experiment with different content formats, such as infographics, blogs, and social media posts, to engage with your attendees and keep nurturing them.
Conclusion
In conclusion, executing a standout B2B virtual event requires careful planning, attention to detail, and a focus on delivering quality content. By following these fundamentals, you can ensure that your virtual event is a success and achieves your goals.
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