Master These Inbound Marketing Techniques to Fuel Sales Growth | Denave
to Fuel Sales Growth

Thousands of brands are competing for Gen Z’s attention. How can brands stand apart and make its way to the right prospects? Here are some actionable and powerful techniques that brands can employ to create experience-led and ROI-driven field events for increasing the brand loyalty.

Thousands of brands are competing for Gen Z’s attention. How can brands stand apart and make its way to the right prospects? Here are some actionable and powerful techniques that brands can employ to create experience-led and ROI-driven field events for increasing the brand loyalty.

Attract prospects with compelling content

Enterprises must begin by re-evaluating their website content while implementing an inbound marketing strategy. Content is king when it comes to marketing, and the higher the quality of content, the higher the chances of attracting qualified leads. Enterprises must create targeted, relevant, and informative content that addresses the pain points of their target customers. Some of the effective content pieces that could work as lead magnets are:

• Blogs

• eBooks

• Whitepapers

• Case Studies

• Infographics

Convert visitors into leads

Once companies have landed users onto their website, it is time to convert the traffic into leads. One strategy is to deploy lead magnets by offering free content in exchange for contact and firmographic information. The freebie content should not only provide additional information but also lead the prospects to the next inbound marketing tactic, i.e., conversion tools.

• Call-to-actions:

This is usually placed in between or at the end of a content piece like a blog that gives users an instruction to take immediate action and benefit from the company's products/services.

• Landing pages:

Ideally, once a customer clicks on the CTA, they will arrive at a landing page where they can fill out their information to complete the call-to-action. Once the customer information is recorded, both inbound and field sales service teams will use the information to start a conversation.

Furthermore, companies must set up a robust data maintenance system to collect, store, and profile all their customer data in one place. They can also leverage the services of a b2b database provider to validate and clean their data as part of the marketing process.

Convert leads into customers

The next step of inbound marketing is to convert the acquired leads into paying customers. Companies must deploy a cohesive mix of inside sales and field sales services to engage with their leads and influence them into making a purchase decision. Businesses must personalize the conversion strategy based on the individual lead's buying behavior. There are a number of customer outreach activities to supplement the feet-on-street campaigns:

• Email marketing:

Once the visitors fill out the lead form on the landing page, marketers can use that contact information to send them a series of individualized emails to further nurture and drive them down the sales funnel. This can be done in consonance with a field marketing agency to improve accuracy.

• Feedback surveys:

The best way to understand a customer's demands is to ask them directly. Feedback surveys are designed to help marketers understand what the customers are looking for and what services they can provide that will be most beneficial.

Maintain post-sale relationship

People buy from people! Once a lead is converted into customers, companies must maintain an ongoing relationship with their customers. They must continue to market newly-converted customers by segmenting contact databases with extremely targeted demand generation campaigns. They must continue to send personalized content so that their marketing becomes even more relevant.