Author Archives: DPost

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      Fundamentals of field sales and marketing have changed in the last 2 years and what worked earlier, no longer works now. Traditional field sales strategies must be reengineered with data-oriented program management platform for best results. Snapshot: Technology-powered platforms...

  • Key Business Benefits that Data Profiling offers for B2B Companies

    Data profiling is crucial for B2B enterprises to keep their database clean, complete, and accurate for better prospect mapping and lead nurturing. It helps businesses streamline their marketing campaigns, minimize costs, and improve conversion rates. Snapshot Data profiling allows for...

  • Maximizing Category Sales through a Unified Retail Analytics Engine

    Retail analytics tools and software are the elixirs to drive business growth in the future. Embracing modern data tools will deliver accurate data collection, real-time report creation, and develop predictive data models to identify key growth drivers across markets. Snapshot:...

  • How Covid-19 Pandemic made the Retail Industry Stronger?

    The retail environment post-covid is about being digital-ready, creating integrated buying experiences, leveraging retail analytics and automation infrastructure to march ahead in the future. The retail industry is witnessing positive, life-affirming transformations to upgrade and adapt businesses against future disruptions....

  • Harnessing B2B Database to Drive Sales Prospecting

    Leading enterprises are turning to B2B database for identifying & reaching their target prospects and shortening the path to purchase Snapshot: High-growth enterprises are leveraging advanced AI/ML led B2B prospect database to create more upsell and resell opportunities and maximise...

  • Tips to Create a Winning Cross-Channel Digital Marketing Strategy

    Cross-channel digital marketing is quintessential going forward for businesses to establish their brand and engage with customers to drive sales. Some industry-proven tips can prove beneficial for b2b enterprises to create a fail-safe cross-channel marketing strategy.  Snapshot: On the back...