20th May, 2021
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- Is partner digital marketing your board-room agenda? Planning to eradicate partner digital marketing struggles that obscure larger coverage?
- The path to successful channel partner marketing continuum is not always straightforward and it flies in the face of traditional business models with unstructured & siloed processes.
- Here are some hard-won lessons or techniques to squeeze value or maximum yield out of partner digital marketing model
Partner digital marketing remains the stalwart mainstay of the current digital zeitgeist. What hasn’t always been easy, though, is the ability to scale the channel marketing process for the maximum reach. Tricky part isn’t building the partner marketing process but integrating it with trusted network of partners who have great potential to create a wider impact.
Yes! There’s a lot of tire kicking: Common partner marketing challenges
Conventional marketing approaches
There’s a great deal of complexity that goes into partner digital marketing. Scaling the yesteryear’s marketing approaches with siloed process can be a tricky operational challenge. In many partner marketing models, partners lack skill for marketing the resources. This inability restrains enterprises from squeezing value out of the marketing efforts.
Finding the right partner
Another debilitating obstacle is finding the right partner. A wrongly marked partner in the chain of list becomes the falling domino of the partner marketing campaigns. Most partner marketing models don’t perform well as the partners don’t have the digital readiness to drive campaigns
Changing digital landscape
Another relevant blocker is ever expanding partner marketing landscape which is constantly transcending to take new forms. Cloud, IoT and other technologies are generating disruptive forces to shape the partner marketing continuum landscape. After opting for a marketing platform, enterprises realise that their competitors are armed with better tech.
How to navigate through these challenges?
The aforementioned challenges can be surmounted with the right approach. Here are some top ways to beat back the partner marketing challenges:
Level-up the digital readiness of partners: Experts forewarn that leveraging yesteryear’s marketing tech for partner marketing impacts the overall business output. The partners should be trained on modern-day digital tools for disseminating the marketing communication. They should have the right tools and support to send relevant communication updates.
Create a partner ecosystem conducive for growth: Enterprises should partner carefully with selected marketers. They should keep their heads above the water and tread carefully with a proper roadmap for creating an ecosystem where each partner’s success inversely amplifies the success of other partners.
Focus on nimble adaptability, and scalability: Brands should be resilient & adaptable to sustain technology changes impacting the partner marketing landscape. They should be able to scale their partner model for sustaining tech changes with minimum disruption in a sustainable manner. Updating technology can be easy, however, the difficult part is training the partners on a continuous basis who are resistant to change.
Unlock Your Free Insight
Discover the magic formula to amplify the partner digital marketing model: Read Blog, “Essential for Marketing success: Partner Marketing Concierge.”
There is more in the store “Learning the secrets of Successful Partner Management.”
Partner digital marketing has a solid use case. However, enterprises need to approach it correctly. Take cue from Denave experts. We will offer a consultative & tailored approach to improve your digital readiness:
Partner Digital Marketing Maturity Audit
Our experts will overhaul and audit each channel partner’s digital marketing maturity using the Digital Propensity Health Check Know the steps to transform into a digitally mature partner marketing strategy and amplify reach.
Partner Digital Marketing Enablement
Our experts will help you orchestrate partners and empower them to level-up their digital marketing readiness. The team will empower partners to access customized digital assets and execute tailored campaigns for effective leverage of marketing programs.
Contact Denave! Discover valuable insights for partner digital marketing enablement. Our experts will walk you through best practices to leverage the Partner Digital Marketing strategy.