Our Client: Global IT Company
Faced with minimal brand advocacy and limited product knowledge among retail sales promoters, a leading technology brand sought to enhance its in-store engagement for C2D chips. To address these challenges, Denave executed an end-to-end training program across India. The initiative started with a comprehensive pre-training assessment followed by targeted tele-training sessions to increase knowledge of the product’s features and improve customer engagement. This pilot program also focused on distributor sign-up and activation to solidify partnerships and maximize market impact. The post-training evaluations showed a remarkable improvement in both promoter productivity and sales results, leading to significant enhancements in the brand’s visibility and sales performance.
Impact Generated
125% Boost in Promoter & Retail Sales Productivity
Trained promoters showcased increased product knowledge and passion, leading to a significant boost in overall sales.
2.5x Growth in C2D Sales
Tele-training specifically addressed the C2D chip, resulting in a dramatic increase in sales of this key product.
Enhanced Brand Advocacy
Promoters became more vocal brand champions, promoting the brand's value proposition more effectively.
Improved Partner Relationships
The successful training program fostered stronger ties between the brand and its retail partners.
Campaign Objective
Boost Brand Advocacy
Increase promoter knowledge and enthusiasm for the brand and its products.
Drive C2D Sales Growth
Focus on training specific to the C2D chip to enhance sales performance.
Pilot Tele-Training Model
Evaluate the effectiveness of tele-training for future implementation.
Challenges
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Execution Methodology
Customised Content
Developed tailored training modules covering product features, customer segments, and sales techniques.
Distributor Activation
Secured participation from key retail partners through negotiations and contract finalization.
Post-Training Evaluation
Measured learning outcomes and gathered feedback for program improvement.
Program Reach
pan india
ServicesOffered
Sales Training
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