Client: Leading Media Production Company
Laser-sharp targeting is key to unlocking revenue potential in the dynamic world of e-commerce. Understanding the need of the Media Production Company for precise account identification and engagement, Denave embarked on a data-driven roadmap to deliver actionable insights and highly engaged MQLs SQLs. The project's foundation was meticulous data profiling. Denave executed detailed profiling activities for industry-focused accounts, specifically targeting start-ups and ISVs. Cutting-edge technologies, including advanced BOTS, were deployed to ensure in-depth profiling and validation of the account lists provided by the client. This rigorous approach culminated in the identification and profiling of 500 high-value contacts within the stipulated timeframe. These contacts formed the bedrock for subsequent targeted lead-generation campaigns, encompassing email marketing and multi-channel digital initiatives. The results were compelling, demonstrating the power of data-driven precision in achieving measurable business outcomes.
Impact Generated
18% Increase in Quarterly Revenue:
Targeted campaigns fueled by accurate account profiling showcased the effectiveness of the data-centric strategy.
500 High-Value Contacts Identified
Precision and efficacy of the profiling process delivered the client with a qualified database for future engagement.
Successful EDM & Digital Marketing Campaigns
Leveraging the enriched database — executed impactful campaigns that resonated with their target audience.
Accelerated Sales Cycle
Data-driven insights facilitated faster, more informed decision-making, leading to improved conversion rates.
Campaign Objective
Targeted Account Identification
Pinpoint high-potential e-commerce companies on a Pan-India level.
Data Enrichment & Validation
Execute detailed profiling of start-up and ISV accounts.
Revenue Growth
Drive measurable increases in quarterly revenue through targeted lead-generation campaigns.
Challenges
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Program Reach
pan india