Client: Saint Gobain
Saint-Gobain, a global leader in the construction industry, aimed to celebrate the launch of a new factory and foster strong distributor relationships through a series of multi-city events to drive engagement. The logistical complexity and tight timeline presented significant challenges. Denave, a nearly 3 decades-old partner in sales and marketing solutions, orchestrated the launch success of Saint-Gobain.
Leveraging their expertise in event management and channel engagement, Denave meticulously planned and executed "The Crown Club Meet" events across various Indian cities within a remarkable two-month timeframe. These events served as a platform to not only introduce the new factory but also to cultivate meaningful interactions between Saint-Gobain and its distributors.
Through a carefully curated mix of engaging activities, informative sessions, and opportunities for spot order placements, Denave ensured that distributors felt valued and motivated. The events fostered a sense of camaraderie and excitement around the new factory launch, further solidifying Saint-Gobain's commitment to its channel partners.
Impact Generated
Rapid Execution
Successfully orchestrated 20+ events across multiple cities in just two months, showcasing Denave's agility and operational excellence.
Enhanced Distributor Engagement
Created a platform for meaningful interactions between Saint-Gobain and its distributors, fostering relationships.
Accelerated Business Growth
Facilitated spot order placements during events, driving immediate sales and contributing to Saint-Gobain's revenue goals.
Elevated Brand Image
Reinforced Saint-Gobain's position as an industry leader through professionally executed and impactful events.
Campaign Objective
Celebrate New Factory Launch
Generate excitement and buzz around the opening of the new Saint-Gobain factory.
Foster Distributor Engagement
Strengthen relationships with channel partners through interactive and informative events.
Stimulate Business Growth
Facilitate sales and generate leads through on-the-spot order placements and networking opportunities.
Challenges
ExecutionMethodology
Strategic Event Planning
Developed a comprehensive event plan encompassing venue selection, logistics, content creation, and distributor outreach.
Engaging Event Design
Crafted an immersive event experience with interactive activities, informative presentations, and opportunities for networking.
Efficient Project Management
Leveraged project management tools and experienced personnel to ensure flawless coordination and execution of all events.
Data-Driven Optimization
Monitored key performance indicators and gathered feedback to continually refine and improve event methodologies.
Program Reach
pan india
Execution Methodology
Event and Activation
Planned and executed a series of events called the "The Crown Club Meet" across different cities in India to maximize distributor engagement and celebrate the launch of new factory