Our Client
Global handset manufacturer
Campaign Objective
Retail Hygiene
Execute retail hygiene and compliance management across 2700 stores in 150 cities in India.
Compliance Management
To increase the perceived value of brand amongst consumers and ensure unified branding standards across India.
Challenges
Execution Methodology
Retail Audits
Complete store list assigned for visits, with the flexibility to add stores.
Retail Analytics
Developed an application for automated ground reporting that enabled retail auditors to capture store data and submit it for validations. Also, Enabled standard dynamic reporting for a consolidated data view and prepared dashboard for retail hygiene activity with element wise compliance scores. conversion.
Program Reach
