Client: Leading Industrial Clothing Brand
Denave partnered with a leading industrial clothing brand seeking to engage with a diverse range of food industry leaders, from ready-to-eat manufacturers to central kitchens. We implemented a robust account-based marketing (ABM) strategy, fortified by meticulous data mapping and profiling. Denave's team prioritized targeted industry verticals, aligning with client delivery schedules. Through a combination of cutting-edge tools, intelligent bots, and meticulous manual profiling, we built a hyper-targeted database, ensuring every lead was primed for engagement. This strategic approach allowed our client to laser-focus their marketing efforts on key decision-makers like HR Managers, Production Heads, and Plant Managers within these high-value accounts.
Impact Generated
20% Quarterly Lead Increase
Precision targeting yielded a substantial boost in qualified leads.
Pan-India Reach
Successful engagement with targeted personas across the entire Indian market.
Digital & Telemarketing Success
Multi-channel approach drove results across both online and offline campaigns.
Improved Sales Pipeline
High-quality leads accelerated sales cycles and revenue growth.
Campaign Objective
Targeted Account Selection
Pinpoint key decision-makers within specific F&B industry verticals.
Lead Generation
Achieve a 20% increase in qualified leads through digital and telemarketing campaigns.
Challenges
Execution Methodology
Account-Based Marketing (ABM)
Crafted tailored messaging and outreach strategies for specific decision-maker personas.
Multi-Channel Engagement
Deployed digital and telemarketing campaigns to connect with high-value accounts across India.
Prioritized Data Mapping and Profiling
Focused on key industry verticals, using tools, bots, and manual research to build a targeted database.
Program Reach
pan india
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Intelligent Data Services
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