Our Client: US-based multinational IT brand
Denave orchestrated a multi-channel demand generation campaign to accelerate a multinational IT brand’s cloud migration initiative, targeting enterprises utilizing legacy ERP systems. A video-first content strategy was central to the campaign, amplified through meticulous SEO, targeted email marketing, and a synchronized telesales outreach. This integrated approach fostered brand awareness, engaged decision-makers, and nurtured qualified leads primed for cloud adoption.
Impact Generated
Massive Reach
Garnered over 3.2 billion impressions, showcasing the campaign's extensive visibility.
Engaged Viewership
Captured 250,000+ video views, demonstrating compelling content resonating with the target audience.
High-Quality Traffic
Drove 75,000+ clicks to the website with high engagement rates, signifying genuine interest from prospects.
Sales Pipeline Boost
Generated 2300+ qualified opportunities, fueling the sales pipeline with cloud-ready leads.
Campaign Objective
Elevate Brand Awareness
Increase visibility and recognition for the IT brand's cloud solutions among enterprise decision-makers.
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Drive Qualified Demand
Generate high-quality leads actively seeking to migrate their ERP systems to the cloud.
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Accelerate Cloud Adoption
Facilitate the transition from legacy ERP systems to the IT brand's modern cloud platform.
Challenges
Execution Methodology
SEO Optimization
Implemented robust SEO strategies to ensure prominent visibility in relevant search results.
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Targeted Email Campaigns
Nurtured prospects with personalized email sequences featuring informative videos and content.
Telesales Integration
Deployed a skilled telesales team to engage with qualified leads and guide them toward conversion.
Video Marketing
Developed compelling video content that showcased the benefits and ease of transitioning to the cloud.
Program Reach
Philippines
thailand
vietnam
malaysia
indonesia
pan india
ServicesOffered
Digital Marketing
