Our Client
Largest International Oil & Gas Company
Campaign Objective
Revenue maximization
Deploy resources to target and cover key market to drive incremental sales of the distributors through push strategy.
Market Expansion
Build engagement with the target groups (TG) and increase the market coverage along with bringing last mile brand visibility and market intelligence.
Distributor Network Expansion
Increasing channel base, building efficient distribution network and handling existing distributors from a sales and marketing implementation perspective.
Challenges
Execution Methodology
Recruitment & Onboarding
Hired, trained, and deployed 200+ trade marketing executives and conducted upskilling and product/process/soft skill training to all resources. Successfully implemented resource back-filling (replacement readiness for business continuity)
Lifecycle Management & Enablement
Delivered statutory & payroll management along with attendance and performance tracking (Maintain Discipline, Hygiene).
Training and Enablement
Deployed training engine to conduct CRT, OJT and remote training of trade marketing team
Technology Implementation
Developed a customized tech-led trade marketing solution to execute on-field campaigns with real time web integration and captured holistic market insights, business intelligence and analytics to forge proficient and customized trade influencers engagement strategy.
Performance Management
Enforced end to-end program management and driving KPI target vs achievement, while ensuring activity ROI towards the sales impact in the defined region. Drove volume consumption vs. incremental sales (region, activity, distributor-wise) by planning and executing all trade marketing activities- In shop promotion, Mechanic & Retailer Activation, On site Mechanic meet, etc.
Program Reach
