From Dormant to Dynamic: 250% Revenue Surge via Partner Enablement

Client: High Technology company

In a landscape where channel partners are crucial to revenue growth, a leading enterprise faced the challenge of an underperforming, dormant partner network. Despite a vast channel presence, the company struggled with engaging and tracking partner productivity, largely due to a lack of a pragmatic and sustainable enablement strategy. To address this, Denave executed a robust Partner Enablement and Telesales program designed to activate and empower these inactive partners. Through a tele-based breadth partner sales enablement engine, Denave connected, engaged, educated, and activated over 7,000 partners across 8 countries.
A comprehensive channel sales training was implemented to drive brand prominence, foster partner relationships, and ensure long-term business value. This strategic intervention not only reactivated the dormant partners but also generated a staggering 250% increase in revenue contribution from this channel, translating to USD 2.7 million in the program's last year alone. The initiative also delivered an impressive 52x ROI, showcasing the power of targeted partner engagement and enablement.