Denave Case Study: +2600% Distributor Growth in Tier 2 & 3 Markets

Our Client: Global oil & lubricants company

Denave partnered with a global oil and lubricants company to activate over 2,600 distributors in Tier 2 and Tier 3 markets, unlocking untapped growth potential. Using data-driven insights and telesales capabilities, Denave built a comprehensive distributor database, re-engaged dormant partners, and boosted sales conversions. The initiative also included educating partners on product features and industry best practices, empowering them to drive revenue growth. This case study highlights how Denave’s strategic partner activation increased brand presence and sales in competitive markets. The success illustrates Denave’s ability to optimize channel networks and enhance market penetration for enterprises aiming to strengthen their distribution performance.

Impact Generated

+2600% Increase in Distributors

Activated a vast network in untapped markets.  

Enhanced Channel Efficiency

Streamlined distribution for improved business outcomes.

Empowered Partner Network

Equipped distributors with training and resources for success.

Expanded Market Reach

Unlocked the growth potential of Tier 2 and 3 markets.

Campaign Objective

Distributor Expansion

Increasing channel base and build efficient distribution network.

Partner Enablement

Distributors appointment and enablement in tier 2/3 locations. Handholding of existing distributors from a sales and marketing implementation perspective.