Our Client

French Manufacturing Giant

Campaign Objective

Objective

Distributor Expansion

Build an indirect channel of sub dealers serviced through its loyal preferred wholesalers to create visibility and influence 60%+ of its primary business from wholesalers.

Objective

Market Expansion

Win clients in key geos and increase the market reach.

Objective

Demand Generation

The brand wanted to build a demand generation engine for targeting projects sites, creating lead along with influencer management and sales expansion.

Challenges

Alignment issue of SD and wholesalers network

Inability to identify and derive strategic customer & geography

Lack of real time reporting, tracking and secondary management

Challenges with influencer on-boarding and management

Execution Methodology

Highly Integrable

Recruitment & Onboarding

Hired, trained, and deployed 200+ trade marketing executives and conducted upskilling and product/process/soft skill training to all resources. Successfully implemented resource back-filling (replacement readiness for business continuity).

Highly Integrable

Lifecycle Management & Enablement

Delivered statutory & payroll management along with attendance and performance tracking (Maintain Discipline, Hygiene).

Highly Integrable

Training and Enablement

Deployed a hybrid training engine (CRT, OJT and remote training ) to Upskill and impart product/process/soft skill training to all resources and enable them as advocates/champs. Improved employee satisfaction through R&R, Monthly connect & various employee engagement program to minimize attrition.

Highly Integrable

Technology & BI Analytics

Enabled and automated the delivery process through proprietary sales force automation tool Design, develop the Tech platform (SFA -Web & Mobile Based).

Highly Integrable

Performance Management

Driving Non-Sales KPI-Beat plan adherence, Sales target achievment, Customer Activation & influencer Management etc.

Program Reach

Progrm Reach

ServicesOffered

Field Sales & Marketing

Sales Training

Impact Generated

25%-30%

Qtr on Qtr Secondary sales growth

8500+

fabricator/influencer enrolled in 2 quarters

60%

SD Coverage increased

Increased

channel base and built efficient SD network