Client: MedTech Market Research Company
A prominent MedTech market research company struggled to attract new clients due to a lack of brand awareness and a website in need of optimization. Denave implemented a data-driven digital marketing strategy to bridge this gap. We addressed their challenges by optimizing website content and assets for improved engagement and value communication. Additionally, we leveraged targeted SEO tactics to elevate their search engine ranking for relevant, non-branded keywords. To generate high-quality leads, Denave deployed strategic PPC campaigns, reaching a significant audience within their target market.
Impact Generated
1.8 Million Targeted Impressions
Targeted approach exposed the MedTech to a vast audience of potential customers within their niche.
Dominating Search Engine Results
Achieved a coveted #1 ranking for non-branded keywords crucial for organic lead generation.
Explosive Lead Growth
Multi-pronged strategy yielded a 25% increase in qualified leads, fueling the client's sales pipeline.
50% Reduction in Cost-Per-Click (CPC)
Delivered qualified leads at a significantly lower cost compared to previous efforts.
Campaign Objective
Identify & Engage Potential Customers
Locate key decision-makers at target healthcare organizations.
Amplify Market Presence
Increase brand awareness within the competitive MedTech landscape.
Fuel Sales Pipeline Growth
Generate a steady stream of high-quality leads.
Challenges
ServicesOffered
Digital Marketing
Program Reach
Singapore
malaysia
pan india
Execution Methodology
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Targeted PPC Campaigns
Deployed strategic PPC campaigns to reach decision-makers in the target market and generate qualified leads.
Strategic Content Marketing
Developed a content strategy focused on their niche expertise to attract and engage potential customers.
SEO Optimization
Revamped website for faster loading and interlinking, optimizing content for better engagement and value communication.