Our Client: Leading Handset Manufacturer
A leading handset manufacturer sought to optimize its retail audit process to gain accurate, real-time insights into market dynamics, channel partner behavior, and customer experiences. Denave was tasked with conducting mystery shopping audits, managing channel partner relationships, and conducting partner surveys. The existing audit process was hampered by manual reporting, offline data recording, and a lack of real-time visibility, leading to inaccurate data, delayed decision-making, and inefficient operations. Denave implemented a comprehensive solution that streamlined the entire audit process. By leveraging mobile technology, customized audit forms, and real-time data reporting, Denave addressed the client's challenges and delivered significant improvements. This case study demonstrates Denave's ability to optimize retail audit programs through technology-driven solutions, empowering businesses with accurate data, real-time insights, and improved operational efficiency.
Impact Generated
Faster Execution
Achieved 3X faster closure on activity execution, ensuring timely data collection.
Real-time Visibility
Provided the client with real-time visibility into audit progress and results.
Faster Reporting
Reduced the time spent on final client reporting by 30% by eliminating manual data collation.
Business Continuity
Ensured seamless business continuity and efficient data management.
Campaign Objective
Retail Audits
Conduct mystery shopping audits for CE market sensing checks.
Channel Partner Management
Negotiate effectively with channel partners and understand their retail pricing behavior.
Partner Survey
Gather insights from channel partners on brand preference, feature-based selling, and product knowledge.
Challenges
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Execution Methodology
Mystery Audits
Coordinated store allocations for planned visits and enabled highly customizable forms to capture audit information.
Retail Analytics
Developed a mobile dashboard for auditors to track visits, save recordings, and validate audits. Implemented a web-based auditor platform for validation and approval/rejection of visits.
Data Reporting
Enabled standard dynamic reports for consolidated data views and generated customized reports for specific client needs.
Program Reach
UK
ServicesOffered
