Client: Global Software Brand
Generating high-quality leads and driving event registrations is a critical as well as a constant challenge for B2B marketers. Denave partnered with a Global Software Brand to tackle this challenge head-on, implementing a multi-pronged audience generation strategy that leveraged data profiling, targeted telecalling, and a diverse mix of online event formats. By meticulously cleaning and enriching C-level executive data, Denave's team ensured that outreach efforts were laser-focused on the right decision-makers and influencers. Strategic telecalling campaigns, executed by experienced professionals, further personalized engagement and maximized conversion rates. This approach, coupled with compelling online events such as workshops, CXO roundtables, and webinars, resulted in a significant boost in audience engagement and new lead acquisition.
Campaign Objective
Audience Generation
Expand reach and acquire new leads among key decision-makers.
Lead Nurturing
Engage prospects through a series of targeted online events.
Pipeline Acceleration
Drive conversions and fuel sales pipeline growth.
Challenges
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