Our Client

American multinational software corporation

Campaign Objective

Objective

Product Renewals

Increase the adoption and renewal rate of their subscription based licensing model by engaging with customers and providing them support for registration.

Objective

Customer Engagement

Strengthening the customer connect by imparting product usage awareness amongst the customers– done by sharing information around the adoption/usage of the licenses.

Challenges

Low rate of adoption of software licenses which were purchased

Since the initial adoption rate was low, it caused accumulative low rate of renewals as well

A not-so-significant market share since the brand was unable to effectively retain the existing customer

ProgramExecution

Highly Integrable

Integrated Demand Generation

Avstructured approach with clear strategies mapped against requisite outputs along with excellent data analysis skills and well-trained, skilled telesales teams.

Program Reach

Progrm Reach

ServicesOffered

Telesales

Impact Generated

75%

increment in the adoption rate

Nurturing

rate increased to 52%



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  • Intelligent Data Services
  • Telesales
  • Field Sales & Marketing
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  • Retail
  • Sales Training
  • Business Analytics
  • Tech & Platforms
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