Client: A Leading Global Security Software Company
A leading global security software company faced challenges in renewing antivirus licenses for its SMB clientele across India. Difficulty building relationships with partners, distributors, and end-users, coupled with a high churn rate, threatened their market share. Denave, in a strategic partnership, implemented a comprehensive renewal strategy focused on effective client collaboration. Through strong partner relationship management and a highly integrated customer engagement model, Denave ensured seamless communication and aggressive follow-up, minimizing lapse in renewals.
Impact Generated
80.68%
Renewal Conversion Increase QoQ in SMB Market
6.86%
Customer Retention Boost Within 3 Quarters
Enhanced Partner Relationships
for Efficient Renewals
Streamlined
Customer Engagement Process
Campaign Objective
Partner & End-User Relationship Management
Strengthen partnerships and enhance customer engagement.
High Churn Rate in Perishable SMB Market
Potential to increase customer retention and loyalty in a dynamic market.
Pending Renewals Created Renewal Backlog:
Opportunities to streamline renewal processes and improve efficiency.
Challenges
ExecutionMethodology
Telesales
Employed skilled representatives for targeted outreach, provided personalized follow-up, and equipped them with effective sales scripts and training. ENQUIRE NOW
Program Reach
pan india