Our Client

Leading Global IT Company

Campaign Objective

Objective

Devise Partner-Led Initiative

Creating a partner-led program to build solution mindshare

Objective

Scale Up Revenue

Creating a partner-led program to build solution mindshare

Objective

Widespread Market Penetration

Creating a partner-led program to build solution mindshare

Challenges

Manual methods for deploying and managing the planogram arrangement for exclusive stores.

Outdated processes to create, update, and manage the store planogram layouts.

Delays in planogram adherence at the store manager level and lack of timely updates.

Planograms created using obsolete methods like PowerPoints and Excels.

Manual and time-taking roll out process due to dearth of automated communication mechanisms.

Manual and time-taking roll out process due to dearth of automated communication mechanisms.

The market was overwrought with COVID led uncertainties and it impacted the budget and timeline issues at the prospect's end

ProgramExecution

Highly Integrable

Highly Integrable

Denave’s proprietary Planogram Automation tool was implemented. It leveraged AI-led image processing and computer vision to automate the creation, updation, and templatization of

Highly Integrable

Tele Profiling

The tool supported online approval mechanisms and a one-click roll-out of planograms across stores, along with integration to third party tools in client ecosystem for 360-degree viewing

Highly Integrable

Branding Strategy

Denave facilitated a quicker turnaround on the creation and roll-out process for timely deployment of consumer-focused planograms to drive compliance, maximise visibility and improve sales

Program Reach

Progrm Reach

Impact Generated

80+

Leads Generated

20K+

Profiled Through Tele Motion Which Included C-Level Executives And Bdms

200 +

Opportunity Funnel Created

15K +

Opt-In Contacts Were Approached Though Email Motions

500 +

Webinar Registrations Attributed To 17% Of The Total Opportunity Funnel

60% +

Acceptance From Partners

$2Million +

Estimated Opprtunity Valuation



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