Our Client: Global Handset Manufacturer

A leading global handset manufacturer sought to enhance its retail execution program, focusing on visual merchandising, hygiene compliance, and overall brand consistency across 2,825 stores in 165 cities. Denave was tasked with improving brand visibility, tracking adherence to branding guidelines, optimizing POSM deployments, and ensuring the timely removal of outdated materials. The manufacturer faced challenges with limited visibility into field activities, manual reporting processes, a lack of data validation mechanisms, and delayed information flow, hindering effective decision-making and compliance management. Denave implemented a comprehensive solution that streamlined retail execution and compliance monitoring. By leveraging a mobile-first approach, customizable data collection forms, and an intelligent dashboard, Denave addressed the client's challenges and delivered significant improvements. This case study showcases Denave's expertise in optimizing retail execution programs, empowering businesses to achieve higher compliance rates, improve brand visibility, and enhance operational efficiency through data-driven solutions.

Impact Generated

Partner Engagement

Enabled 2X more monthly visits to key partners.

Compliance Improvement

Increased hygiene compliance scores by 15-20%.

Expanded Coverage

Increased the number of stores covered per month by 20%.

Faster Resolution

Accelerated turnaround time for issue resolution by 30-40%.

Campaign Objective

Objective

Visual Merchandising

Execute regular visual merchandising and hygiene compliance management across a vast retail network.

Objective

Brand Visibility

Improve brand visibility and ensure adherence to branding guidelines.

Objective

Compliance Improvement:

Drive better compliance scores through regular checks and efficient maintenance.

Challenges

Limited visibility of field activity and auditor/merchandiser productivity.

Manual reporting leading to loss of critical audit information.

Lack of a maker-checker mechanism for data validation.

Delayed data transmission hindering timely decision-making.

Execution Methodology

Planned Visits

Implemented a permanent journey plan for store allocations with flexibility to add stores.

Data Collection

Utilized simple, efficient, and customizable data collection forms for faster visit closures.

Audit Validation

Enabled a web-based auditor platform to validate audit results from the field. Read More

Compliance Management

Implemented a compliance management mechanism to log and track issues effectively. Read More

Program Reach

Progrm Reach
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