US-Based Computer Tech MNC: 350M Impressions, 120% More MQLs, 90% User Growth

Our Client: US-Based Computer Tech MNC

A US-based multinational computer technology company sought to amplify its demand generation efforts and expand its market presence. Denave was entrusted with developing a partner-led program to achieve these objectives, focusing on generating high-quality leads within the SMB and mid-market segments. The initiative faced headwinds due to pandemic-related market uncertainties, budget constraints, challenges in reaching key decision-makers, and restrictions on leveraging partner social media channels. To overcome these hurdles, Denave implemented a highly integrated digital marketing and telesales strategy. By conducting in-depth regional analysis, leveraging tele-profiling, and executing targeted LinkedIn campaigns, Denave successfully engaged the desired audience. This strategic approach resulted in 350 million impressions, 2,000+ inquiries, 300+ new accounts, and a 120% increase in marketing-qualified leads (MQLs). The program also achieved a 90% increase in user engagement.  

Impact Generated

Brand Awareness

Generated 350 million impressions, significantly increasing brand visibility.

Lead Generation

Delivered 2,000+ inquiries and a 120% increase in marketing-qualified leads (MQLs).

Customer Acquisition

Secured 300+ new accounts for the tech company.

User Growth

Achieved a 90% increase in user engagement.

Campaign Objective

Devise Partner-Led Initiative

Shaping appropriate partner enablement program to drive demand generation by creating digital swell, leading to maximised ROI and expanded sales footprint.