Global Tech Company Retail Transformation: 67% Sales Lift, Productivity Up 34%

Our Client: Global Tech Company

A leading global tech company sought to elevate its in-store presence and maximize revenue. The company partnered with Denave to implement a holistic retail activation program encompassing field force management, training, visual merchandising, and business intelligence. Denave tackled key challenges, including limited stock visibility, the need for continuous upskilling, and promoter attrition. By deploying a skilled field force, providing comprehensive training, optimizing visual merchandising, and leveraging data-driven insights, Denave transformed the company's in-store experience. This case study illustrates Denave's capability to drive exceptional results for global brands through strategic retail activations, empowering sales teams and optimizing the in-store customer journey.

Impact Generated

Sales Growth

Achieved a remarkable 67.2% year-over-year increase in same-store sales.

Productivity Boost

Enhanced in-store productivity by 34% year-over-year.

Merchandising Compliance

Elevated merchandising compliance score from 75% to an impressive 93%.

Promoter Performance

Maintained over 85% of promoters in the top-performing A+/A category.

Challenges

Lack of real-time stock visibility across channels leading to sales losses.

The need for continuous resource upskilling and development.

Promoter attrition and challenges in retaining top talent.

Campaign Objective

Revenue Maximization

Drive end-to-end sell-out through effective promoter management and product demonstrations.

Brand Visibility

Enhance in-store brand visibility and awareness through POSM deployment and merchandising compliance.

Training & Development

Upskill the field force and retail staff to maximize sales effectiveness.

Execution Methodology

BI & Analytics

Deployed DenSales, a proprietary platform, for data collection, analysis, and reporting on sales KPIs, operational hygiene, market intelligence, and customer feedback.

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