Client: Qubo
In the fast-evolving landscape of smart lifestyle devices, Qubo sought to make a resounding impact by launching its groundbreaking GPS tracker and Dashcam. Partnering with Denave, they embarked on an ambitious journey to create an unforgettable experiential event - Qubo Connected World 2023. This wasn't merely a product launch; it was a strategic showcase designed to captivate influencers, media, and potential customers, immersing them in the Qubo ecosystem.
Denave orchestrated a multifaceted campaign, meticulously addressing Qubo's unique requirements. The event seamlessly transitioned between product showcases, interactive experiences, and captivating demonstrations, highlighting the versatility and innovation behind Qubo's offerings.
Impact Generated
Influencer Amplification
150+ influencers tested Qubo’s products, driving social media buzz and authentic endorsements.
Experiential Engagement
Real-life simulations let attendees see how Qubo’s devices fit into their daily lives, deepening brand connection.
Media Spotlight
Coverage from publications like The Times of India and NDTV Gadgets 360 boosted Qubo's brand and positioned it as a smart lifestyle leader.
Profitable Product Launch
The event introduced Qubo’s new products, sparking excitement among consumers.
Campaign Objective
Construct an Immersive Brand Experience
Build an unforgettable event that showcases Qubo's commitment to innovation and connected living.
Generate Media Exposure
Secure widespread media coverage to amplify brand awareness and reach a broader audience.
Drive Product Adoption
Encourage attendees to experience Qubo's products firsthand, fostering a sense of desire and intent to purchase.
Challenges
ExecutionMethodology
Events and Activations
Orchestrated a large-scale event with captivating launch sequences, engaging experience zones, and immersive product demonstrations. Read More
_1726149230_1726626801.svg)
Experiential Marketing
Experiential Marketing: Designed interactive zones that simulated real-life scenarios, allowing attendees to test Qubo's devices in context. Read More
Influencer & Media Engagement
Curated a guest list of top influencers and media professionals, providing them with exclusive access and opportunities to interact with Qubo's team.Read More
Public Relations
Coordinated with media outlets to secure pre-event, during-event, and post-event coverage, maximizing brand exposure. Read More
Program Reach
pan india