150+ influencers Tested Qubo’s products With Experiential Event Marketing by Denave

Client: Qubo

In the fast-evolving landscape of smart lifestyle devices, Qubo sought to make a resounding impact by launching its groundbreaking GPS tracker and Dashcam. Partnering with Denave, they embarked on an ambitious journey to create an unforgettable experiential event - Qubo Connected World 2023. This wasn't merely a product launch; it was a strategic showcase designed to captivate influencers, media, and potential customers, immersing them in the Qubo ecosystem.
Denave orchestrated a multifaceted campaign, meticulously addressing Qubo's unique requirements. The event seamlessly transitioned between product showcases, interactive experiences, and captivating demonstrations, highlighting the versatility and innovation behind Qubo's offerings.

Impact Generated

Influencer Amplification

150+ influencers tested Qubo’s products, driving social media buzz and authentic endorsements.

Experiential Engagement

Real-life simulations let attendees see how Qubo’s devices fit into their daily lives, deepening brand connection.

Media Spotlight

Coverage from publications like The Times of India and NDTV Gadgets 360 boosted Qubo's brand and positioned it as a smart lifestyle leader.

Profitable Product Launch

The event introduced Qubo’s new products, sparking excitement among consumers.

Campaign Objective

Construct an Immersive Brand Experience

Build an unforgettable event that showcases Qubo's commitment to innovation and connected living.

Generate Media Exposure

Secure widespread media coverage to amplify brand awareness and reach a broader audience.

Drive Product Adoption

Encourage attendees to experience Qubo's products firsthand, fostering a sense of desire and intent to purchase.

Challenges

Showcase Versatility: Qubo's diverse product range required a dynamic event design that effectively highlighted each device's unique features and benefits.

Seamless Transitions: The event needed to flow seamlessly between different product showcases and experiential zones, maintaining audience engagement throughout.

Real-Life Integration: Demonstrating the practical applications of Qubo's products in everyday scenarios required creative and interactive solutions.