Delivered 9000+ Registrations and 2500+ Attendees for Unacademy's UPSC Event

Client: Unacademy

Unacademy, India's leading EdTech platform, aimed to make a grand entrance into the offline UPSC preparation market. Within mere 10 days, they sought to generate massive awareness, drive student sign-ups, and ultimately boost course enrollments. Denave, a nearly three decades old sales and marketing enablement partner, orchestrated a full-fledged event management solution that defied the odds. Unacademy's ambitions were met with some logistical hurdles. Executing a large-scale event within such a tight timeframe demanded meticulous planning and seamless coordination. Denave leveraged its unmatched expertise in intelligent database services, audience generation, BTL activation, and event management to overcome this challenge. From venue selection and audience engagement to safety protocols and technical support, every aspect of the event was managed with flawless execution. Through targeted data mining and strategic outreach, they generated over 9000 student registrations. On the ground, their BTL activation prowess ensured an impactful event, attracting 2500+ attendees at the Talkatora Stadium in New Delhi.

Impact Generated

9000+ Registrations Acquired

Over 9000 registrations were secured through targeted marketing and effective outreach, reflecting strong interest in Unacademy’s UPSC course.

2500+ Attendees

More than 2500 participants attended the event, highlighting a successful conversion from registration to attendance through timely follow-ups and engaging content.

10-Day TAT for Event Execution

The event was organized and executed within a tight 10-day turnaround, showcasing the team's efficiency and ability to deliver under pressure.

Hyper-Accelerated Launch for Unacademy’s UPSC Course

The event played a key role in quickly launching Unacademy’s UPSC course, generating immediate buzz and strong initial interest in a short time frame.