Our Client: Indian FMCG Brand
Denave's sales training solutions enabled a leading FMCG brand to overcome limited product knowledge and brand advocacy challenges among its sales reps and promoters. Targeting urban metros, the brand sought to educate its sales force on the premium product’s features, advantages, and benefits (FAB). Denave designed and delivered an engaging remote training program, incorporating gamified learning via PowerPoint presentations, videos, and activities. This program not only empowered the sales reps but also ensured long-term retention of product knowledge through continuous reinforcement. The result? A significant improvement in product positioning and a 32% boost in sales, translating to better in-store engagement with customers and enhanced brand visibility.
Impact Generated
Sales growth
The brand achieved a 32% increase in sales of its premium product across key urban metro markets.
Product advocacy
70% of sales reps demonstrated improved advocacy and deeper understanding of the brand's premium product.
Training engagement
95% of participants completed the post-training evaluation, reflecting high engagement and retention.
Customer engagement
Enhanced in-store customer interactions through gamified training, improving the quality of sales conversations.
Campaign Objective
Remote training
The brand wanted to conduct remote training for its sales reps on its premium product targeted at the urban segment in metros.
Product training
The company wanted to train its reps on product & its FAB ( Features, Advantages, Benefits) to enable them to effectively pitch the product value proposition to the chemists.
Challenges
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Execution Methodology
Remote training
Conducted remote training sessions with two dedicated trainers for metro-based sales reps.
Gamified learning
Used interactive presentations, videos, and gamification to engage sales reps.
Program Reach
pan india
ServicesOffered
Sales Training
.