Our Client: Global Oil and Gas Company
A leading global Oil & Gas company faced challenges with limited brand visibility and market reach in India. Denave's data-driven trade marketing solution addressed these issues by leveraging technology and insights. By identifying and engaging key influencers, optimizing field force, and automating trade marketing, Denave significantly boosted brand awareness, expanded the retailer network, and increased sales performance. This resulted in a 15-20% increase in brand visibility, a 40% surge in new retailer registration, a 25% uptick in retailer productivity, and a 20% increase in new mechanic registrations.
Impact Generated
15-20% increase
in brand visibility across key retail outlets
40% increase
in new retailer registration
25% upsurge
in key retailer productivity
20% increase
in new mechanic registrations
Campaign Objective
Expanding Brand Footprint
Enhance brand visibility and market reach in India
Building Strong Partnerships
Increase retailer network and influencer base
Driving Sales Performance
Optimize trade marketing efforts for improved sales
Challenges
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Program Reach
pan india
ServicesOffered
Field Sales & Marketing
.