Our Client: Global oil and gas company

Limited visibility into field activities and communication gaps hindered a global oil & gas company's sales efforts across India. Denave's multi-modal training program bridged the gap, equipping distributors and sales staff with the knowledge and skills needed to effectively promote products and enhance brand awareness. This comprehensive program included instructor-led sessions to generate excitement and introduce brand value propositions, on-the-job training for real-time feedback and improved sales techniques, and coach-led sessions providing practical guidance on daily activities.

Impact Generated

+27% Sales Growth

Increased sales across Indian markets

Enhanced Brand Awareness

Improved brand and product recognition among distributors and sales staff

Improved Communication

Enhanced communication of product marketing offers

Increased Field Activity

Boosted field activity visibility and productivity

Campaign Objective

Objective

Brand Awareness

Enhance brand awareness and value proposition

Objective

Sales Skills

Equip distributors with effective sales and customer handling skills

Objective

Performance Tracking

Improve field activity visibility and productivity

Challenges

Limited visibility of the field activity and productivity of the channel partners and sales staff.

Inability of the channel partners to effectively communicate product marketing offers.

Limited brand/product awareness in distributors and sales staff.

Execution Methodology

Instructor-Led Sessions

Engaging sessions for brand & product knowledge

On-the-Job Training

Hands-on training for skill development & real-time feedback

Coach-Led Sessions:

Practical guidance on daily tasks

Evaluation

Pre & Post-training evaluation to measure effectiveness

Campaign Reach

Progrm Reach
pan india

ServicesOffered

Sales Training

.