Demand generation framework
This whitepaper can help marketers and business leaders in preparing the groundwork for their digital demand generation framework. Marketers can also use this research to setup, operationalize and define performance benchmarks.
Business leaders can use this research to back up their digital demand gen decisions and remove guesswork.
Key takeaways
- Understand what demand generation is and how it helps gain a competitive edge
- Know the critical components of the demand generation cycle
- Steps to create a demand generation engine and guide to tactical execution
- Ways to chase down common challenges which inhibit profitability
- Ensure continuous flow of leads in the sales pipeline
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