Wondering if email marketing is still a worthwhile marketing strategy despite the growing popularity of social media and search engine? Well, email continues to outperform other marketing channels by a long shot in terms of Return on Investment (ROI). For every $1 you invest in email marketing, you should expect a return of up to $42. That is what statistics say! Not bad, right?
Today as marketing’s ROI have moved into the spotlight, marketers need to do more with less. When it comes to reaching your target prospects and customers, email is still going strong with the widest reach than any other platform. Didn’t you know that email has nearly 3X as many user accounts as Facebook and Twitter combined? There’s a reason your inbox always seems brimming with marketing emails.
E-mail marketing is very much alive and kicking!
With your inbox constantly throwing new email alerts, how do you stand out in the crowd? This is where the importance of content strategy, recipient behavior analysis, content customization, deep targeting and hyper personalization – all of it comes into the picture. Do you know that 89% of marketers consider email as their primary channel for generating leads? Email marketing has evolved. Thanks to technological advances that allow you to do a lot more in less time. All you need is to be strategic in approach to bridge the gap to a sale.
Whether you are starting your pilot email marketing campaign or you’re a seasoned marketer, we provide you the right expertise you need to shine and develop effective email marketing campaigns that drive results. From providing whitespace database for email blasts to marketing automation and tracking tools to optimizing your emails through A/B testing, we’ve got you covered in every nook and cranny.
Turn your customers into advocates. Follow a nurture-based strategy to get your prospect’s attention.
Leverage automation to develop a campaign that fits with your brand and acts according to your prospect behavior.
Get access to on-demand generated B2B database – a dream come true for any lead generation campaign.
When done right, email marketing is invincible! Click-through-rates in B2B ecosystem is 47% higher than in B2C. Also, 59% of B2B professionals consider email marketing as the most successful revenue-generating marketing channel.
Clearly timing is everything. Sending emails on Tuesday and Thursday between 1-3 pm is considered to be safe and reliable. Not to mention, that pandemic has changed everything, and statistics now are ever-evolving. Best to study your own campaign and create your own timing that fits with the output you desire to achieve.
A good email open rate is averaged anywhere around 15-21%. The results are largely dependent on the quality of your database, industry benchmark, subject line of the email, the product category and of course the audience profile.
It is the common type of email that businesses usually send out to their subscriber list to keep them up to date with the latest news, products, and offerings. It is mainly used to nurture prospects and ensure top-of-the-mind recall.
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