Publishing engaging and consistent content, sharing it on your social media feeds or website and holding on for your target audience to notice you – the process is zestless. Content may be the king but distributing that content to reach the target audience rules the land. On top of it, imagine the numbers of players in the market who are trying various techniques to attract the same customer segment. In all of this, the bigger question is – how do you get your brand to get noticed?
Organic marketing campaigns, while effective, take time to mature. That’s where paid marketing shows up to crank up your reach and gee up your growth. In contrast to organic marketing, paid marketing campaigns deliver faster results and more granular targeting capabilities. Rather than being pushy and shouting in your marketing to be heard, it’s time to invest your bucks to launch precisely targeted inbound marketing campaigns and get your brand in front of the right people.
While businesses have found it difficult to connect organically with audiences in recent years, most of the top-performing content marketers leverage paid distribution channels to promote content. Paid marketing campaigns leverage one or more digital channels, including search engine result pages (SERPs), social media platforms, programmatic advertising, native platforms, content syndication and more. It can favor your growth strategy by building brand awareness, encouraging customer engagement, enabling you to target specific audience segments, and providing you the ability to measure and optimize your campaigns.
At Denave, our marketers can help define your paid campaign strategy. Whether you are looking to enter a new market, enhance your brand awareness or get your lead gen engine in the fifth gear – we work with you based on your objective and the outcome you desire. Right from understanding your target demographics to analyzing their online activities, market/ geo best practices, we help determine the right digital strategy and tactics mix. Simply put, we believe in effective customer acquisition marketing effort that reaches your audience and accelerates your growth.
PPC or Pay-per-click is an ad model that leverages cost per click (CPC) model. It is usually faster in terms of lead generation than SEO.
It is an auction platform, where advertisers place bids on keywords to place their ad in the Google search results when people search for terms related to that particular keyword. We have experts to manage the platform, and if you are looking to run search or display campaigns, we can help you there.
These are the keywords that you use to prevent your ad from being visible to certain traffic segments that may not be relevant to your offering. It helps you reach the right people with your ads and optimize your spending.
Our experts can create a customized paid campaign strategy for you depending upon the various factors as well as your overall budget.
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