Creating Retail Experiences that
Sells More
Denave’s retail expertise from core to store lies in providing shopper-centric solutions to augment footfalls, improve customer experience in stores, and equip in-store promoters with the right know-how to expand the bottom line. Redesign store ecosystem with purpose-driven visual merchandising, signage deployment, and store branding solutions that meet customer expectations, engage them in brand-relevant experiences and shift the focus from cost to growth.
With our integrated visual merchandising and retail audit services, we enable businesses to optimize the health of their store operations and offer seamless shopping experiences. With 100% data-centric retail store audit services, we build visibility into planogram, store merchandising, promoter readiness and ensure complete compliance. With our offerings, we have created impacts such as an increase in retail compliance score, a reduction in the TAT of issue resolution, minimal human intervention in reporting, and improved merchandiser productivity.
8,000+
VMs/Auditors/promoters deployed
200K+
Retail Store Audits Conducted
10,500+
General & Modern Trade Outlets Touched
100+
HORECA outlets touched every month
Santanu Chowdhary
Associate Vice President
“BTL activations will enable brands maximize visibility, add new revenue streams, discover new customer segments, have greater control over their SKUs, and forge strong relationships with their buyers.”
Creating Future-Proof Retail Ecosystem for
Unwavering Growth Momentum
44%
YoY Market Visibility Share Improvement
25%
YoY Improvement in Retail Hygiene
60%
TAT Reduction in Retail Activity
Execution
80%
Reduction in Operating Cost
2X
Growth in Store Sales
100%
Data-centric Store Audits
44%
YoY Market Visibility Share Improvement
25%
YoY Improvement in Retail Hygiene
60%
TAT Reduction in Retail Activity
Execution
80%
Reduction in Operating Cost
2X
Growth in Store Sales
100%
Data-centric Store Audits
Reimagining Retail to Meet Changing
Customer Expectations
Visual Merchandising
Execute your retail to perfection from on-shelf to point-of-sale processes. Denave equips retailers with a range of visual merchandising solutions, including store visit & PJP adherence, offer-based POSM deployment, removal of outdated POSM, planogram management, and competition information, among many others.
Retail Audits
Get advanced analytics on store compliance, product availability, and promoter productivity. From mystery audits to brand advocacy checks and hygiene status monitoring, we provide retailers with unified visibility into their operations and help identify gaps.
Staffing Services
Build competitive retail workforces from in-store promoters to visual merchandising and inventory management through our retail staffing services. We connect brands with the best talents and equip them with the right training and onboarding for seamless retail execution across sectors.
Mystery Shopping
Get detailed audit reports and store data on promoter proactiveness, customer preferences and experience, inventory compliance, and operations, along with customer touchpoints with our mystery shopping services. We enable retail brands to measure compliance with policies and SOPs through retail audits.
Customer Testimonials
Vikas Kumar
Head - Global Digital Marketing and Operations, Cetas Healthcare
Denave is a full-fledged B2B Telesales service provider enabling businesses to focus on higher- level tasks and achieving revenue results at affordable cost. Apart from the revenue achievements, Denave has provided us with insights on opportunity progression and market intelligence. They are flexible to align with the changing business needs and their capability to provide creative solutions backed with best practices and a deep wealth of experience helped accelerate our success. Denave has continuously achieved over 100% of the targets quarter-on- quarter. For any organisation that wishes to achieve sales or operational objectives, Denave has all the needed resources to help achieve the success you need.
Ivan Ong
Inside Sales Manager - APAC, Kaspersky
Rajeshwari Subramanian
Head - Corporate and Strategic Project Operations, Lenovo
Denave is an agency that defines the term partnership more than a relationship. They consistently came up with creative ways to better solve complex business problems. The team took time to understand the challenges and was able to co-create solutions to drive the business outcome we were looking for. The Denave team has the agility and the skillset to tailor their approach to our requirements and the ability to pivot very quickly based on the strategy and any tactical considerations. I would definitely recommend them as a potential partner.
Kirat Khara
Head - Ecommerce, Lenovo
Ritesh Chopra
Director - Sales & Field Marketing, Norton
It's been a great experience partnering with Denave for the last three years. We sincerely appreciate their commitment and their quest to match the promised deliverables. We find them getting better with every project while managing Retail Brand Audit for Vivo India.
Manbir Grewal
Lead - Retail Brand Management, Vivo
Sudeshna Basu Roy
CEO, MARG
Outstanding efforts and professionalism demonstrated by Denave in managing the event ‘Connected World 23.’ The ambiance, aesthetics, and the design of the entire event was precisely aligned with our expectations. The commitment and enthusiasm of Denave’s events and activation team shone throughout the event. The success of Connected World 23 would not have been possible without Denave's unwavering support, competence, and ability and I can confidently say that we will eagerly look forward to collaborating with them on future events.
Ishan Kushwaha
Associate Brand Manager, Qubo (A Hero Group Venture)
Denave has demonstrated an unwavering commitment to client satisfaction through their event and activation services. Their receptiveness to feedback and commitment to continuous improvement ensures that your event will be a resounding success. With a pan-India presence, their strength across the country ensures that they can deliver excellence wherever your event may be. Choosing them as a partner guarantees you a worry-free and exceptional event experience.
Vinoth Rangasamy
National Trade Marketing Manager, Saint Gobain
Flawless and highly effective execution of our Lancer Mega Distributors Meet 2023. The exceptional efforts put forth by Denave have truly exceeded our expectations and left an unforgettable mark on our event. I extend my heartfelt thanks to Denave India Pvt. Ltd and the entire event team for making our event a great success. Your dedication, creativity, and meticulous execution have made this event truly special for our distributors and have reinforced our trust in your capabilities
Shikha Malhotra
Media Head, Lancer Footwear
Co-Creating Growth with Customer-Centric
Visual Merchandising Services
Market Expansion
Define, identify, and expand into new business territories with Denave’s bouquet of go-to-market solutions. We deploy the right mix of data, processes, tools, and BI analytics to uncover new sales opportunities and create conversations that convert customers.
Revenue Maximization
Orchestrate a robust sales ecosystem with a focus on maximizing customer value, minimizing operational costs, and accelerating the path to deal closures.
Brand Activation
Experience-led, digital-first capabilities to execute sales-driven go-to-market campaigns that are targeted towards brand activation and geo expansion, focusing on reaching customers at their doorsteps.
Frequently Asked Questions
Our range of services include (but not restricted to) the following:
• Store visit & PJP adherence
• Offer Based POSM Deployment
• Removal of Outdated POSM
• Competition Information
All our solutions are backed by Denave’s proprietary technology platform that enables real-time access to information and aids informed decision making.
We clearly understand that lack of insights pertaining to retail compliance, visibility index, stock availability, promoter & field force readiness may result in sub-standard customer experience. Not to forget revenue leakage and dent it will have on your revenue targets. DenREX, a comprehensive retail excellence solution from Denave, offers deep market intelligence and impactful business insights to help you bolster retail margins and achieve an accelerated ROI. Right from FOS tracking, market intelligence, compliance assessment, training support or issue management – we have it all covered.
Retail audits help retailers track, measure, and monitor in-store data like planogram compliance, out of stock, visual merchandising, promoter readiness, competitor analytics, and more. A retail store audit is a wellness check of a retail brand that provides valuable insights into your store’s health allowing you to identify gaps in your retail business and deliver exceptional shopper experiences from offline to online. A robust retail audit program allows you to capture in-store data through a brand representative or a third-party retail auditor.
There is a wide range of data that can be collected from an in-store retail audit that can be used to identify barriers of growth in your store operations and find best solutions to overcome those obstacles. Some of the key types of retail audits are:
a) Retail market audit: This type of audit allows retailers to collect insights like consumer brand advocacy, sentiment, store appearance, location, demography, internal design, competing brands, and more.
b) Retail merchandising audit: The merchandising audit is a summary of data related to product inventory levels, stockouts, shelf space, pricing, and the condition of the SKUs.
c) Promotional audit: Retail audits conducted during promotional campaigns or sale season offers visibility into the types of promotion, duration, customer reception, engagement, product placement, SKUs, sale numbers, etc.
d) Loss prevention audit: These types of retail store audits are focused primarily to stem product loss and damage.
e)Competitor survey audit: Competitor audits collect vital insights on how suppliers can best position their products as compared to other brands in the same category. Such audits usually profile direct and indirect competitor products, pricing, placement, prominence, position, promotions, and other crucial information.
Check Out Our Other Services
Business Analyticss
To keep pace with changing business dynamics, organizations should mine enterprise data to gain competitive advantage and make confident business decisions.
Digital Marketing
Transform visitors into leads with our audience-led and customer-focused approach.
Field Sales & Marketing
Setting up a field sales strategy is never straightforward and involves multi-dimensional challenges linked to increasing dealer breadth, expanding channel
Sales Training
Building an agile workforce with inherent customer-orientation and necessary skills that elevate professional effectiveness is critical to drive business growth.
Tech & Platforms
Implementing an end-to-end sales process automation makes it easy to calculate the overall sales impact.
Telesales
Denave’s integrated telesales engine enables businesses to source qualified leads, secure appointments and exceed sales targets.
Intelligent Data Services
Turn cold calls into warm calls by leveraging our complete and contactable B2B data across industries.